Body Language


DALLAS, Texas (Ivanhoe Newswire) — Men have had the reputation of being better salary negotiators than women, but a ‘language’ coach is trying to turn that trend around. And the language being taught has nothing to do with words.

When it comes to getting what you want in business, the secret to success may start before the first word is ever spoken. A corporate workshop leader says it’s all about body language … for men and women.

“I’m showing people how 3 things overlay, and that’s psychology, what’s been tested and proven to move the needle from a no to a maybe to a yes. It’s body language, facial expressions and vocal patterns, how your speech sounds that give you the non-verbal signals and it’s messaging.” Melinda Marcus, an Influence Consultant for Influence Advisors in Dallas, Texas explained to Ivanhoe.

Even before a meeting begins, Harvard professor Amy Cuddy says women should assume assertive power poses.

These non-verbal tips aren’t cheap. Rising stars pay Marcus up to $5,000 for her coaching.

27 year old Andrea Moran-Sendra, a Mexican immigrant with an MBA from SMU, is training for international management with Bimbo Bakeries.

“So Melinda’s training makes it… it gives you a good basis for when you should be a little more pushy, when you should push back, when you should kind of let the subject go.” Sendra told Ivanhoe.

“So everything I do is about how do you better relate to people in an ethical way,” said Marcus.

Remember first impressions count. Melinda says employers will decide if they like you, if they trust you, and if you have credibility, even before you open your mouth, so dress in a professional manner and keep an eye out for visual cues.

Contributors to this news report include: Don Wall, Producer; Pete Cuellar Jr., Videographer; Roque Correa, Editor; Gabriella Battistiol, News Assistant.