Cancer Risk Keeps College Kids from Binge Drinking?
(Ivanhoe Newswire) – A recent study at the University of Buffalo, State University of New York, found college students exposed to messages showing the risk of alcohol-related cancer were less likely to binge drink.
For the study, the students were shown a brief risk message of alcohol-attributable cancer in the form of texts, tables, or graphs. The researchers found when participants were exposed to the messages in visual tables and graphs instead of texts, it increased their reluctance to engage in binge-drinking. This study is the first to examine which formats of messages are best to limit the behavior.
“The current alcohol-prevention campaigns generally focus on consequences of binge-drinking, such as DUI, unintended injuries, death, or a series of health and psychological problems. These negative consequences are well-known, and students hear these repeatedly, which may incur message fatigue," lead author Cindy Yixin Chen was quoted as saying. “The risk messages we designed focused on the cancer incidence rates attributable to drinking [and] this is an innovative approach in message design, as not many college students know the association between drinking and cancer.”
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SOURCE: International Communication Association, March 2014
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