Contact:
Courtney Hylton
chylton@ivanhoe.com
(407) 691-1504

ORLANDO, FL (June 27, 2003) -- Ivanhoe Broadcast News, the country's largest news-gathering organization covering medical news for television stations, has been selected by Choice Media Inc., the world's leading healthcare advertising representation firm and second largest online health network, to produce four half-hour medical programs.

The first half-hour program is set to air nationally between July and August 2003 and will deal with the important issues of osteoarthritis, stroke and heart attack, and the treatment of depression. The next three programs will air in subsequent quarters of 2003-2004 on network affiliates nationwide. Stations already clearing these programs include KGO-TV/San Francisco, WDIV-TV/Detroit, KING-TV/Seattle, WYFF-TV/Greenville, and WPTV-TV/ West Palm Beach.

In addition to producing these half-hour programs, Ivanhoe currently distributes its online daily health news to Choice Media, in both text and streaming video formats, plus provides access to a deep archive of 6,000+ medical reports. This enhances Choice Media's services to the top 10 online publishers in the health care industry reaching 6 million online consumers every week.

Marjorie Bekaert Thomas, President of Ivanhoe Broadcast News, says, "We are very pleased to be selected by a leading company like Choice Media to produce long-form programming and to provide life-changing news beyond the local news venue." Ivanhoe.com has earned recognition from U.S. News & World Report, America Online, Prodigy, as well as many national health associations. It is also one of four sites recognized for journalism excellence in 2002 by the Online News Association and Columbia University, was a finalist in Time Inc. Health's 2001 International Health & Medical Media Awards, and was chosen the 2002-2003 Golden Web Award Winner.

About Ivanhoe Broadcast News

With a client base of 200 network affiliates across the United States, Ivanhoe's medical reports are broadcast by television stations reaching 80 million households five times a week. Ivanhoe.com was launched as a logical extension of Ivanhoe's television series, Medical Breakthroughs. It features daily news on the latest advances in medicine and over 6,000 archived reports for the benefit of those searching for treatments by leading specialists from around the country. Receive a Medical Alert e-mail every time we report medical developments on your topic of interest, go to Ivanhoe.com and click on Medical Alerts in the top banner.

About Choice Media, Inc.

Choice Media, Inc., headquartered in Somerville, New Jersey, is a leading Internet advertising sales and services company optimizing the buying, selling and delivering of online marketing solutions. It represents premium-branded Web properties to global, blue chip marketers. Additional information on Choice Media can be found at http://www.choicemedia.com.